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"Mastering Digital Photography" is a true photography book, teaching readers how to take great pictures and make great images that leverage the strengths of computer technology, while taking into account the special needs of digital cameras. Concentrating on creative photo techniques, this full-color book is not software-specific, nor does it rely on image-editing programs. This technology is getting faster, cheaper, and better. "Mastering Digital Photography" explains the convergence of conventional photography and digital photography for those who are looking to make the leap.

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'A good photograph is worth a thousand words, a bad photograph needs a thousand words.'

Critical theory is an integral part of the art of photography. Students of photography will be provided with an understanding of critical theory in order to evaluate, comment on and appreciate the work of others, as well as to ensure they get the best out of their own work.

Ashley la Grange's innovative text draws students into applying the theory they've just learned to relevant practical work. He bridges the gap between practical photography and critical theory. The book is written in a clear, interesting way that any student of photography can easily understand. La Grange gives enough insight into various critical theories of photography, mainly through books and essays by international experts in the field, but also through his own essays and work, to enable them to start asking their own questions, challenging different theories and finding out more for themselves.

Ashley la Grange does not aim to be definitive, rather he actively encourages debate and free-thinking, so that students are ready to tackle photography and constantly question it, to ensure they get the most out of this challenging art form.

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Veteran photographer Rob Sheppard finds that Lightroom 2 can give you back the control over color images that photographers once enjoyed in the traditional darkroom. Packed with secrets Rob has discovered and developed, this book shows you how Lightroom processes RAW and JPEG files non-destructively, how to navigate quickly through your photos in any module with Filmstrip, how you can optimize your photos easily with the adjustment brush and graduated filter tools, speedy and simple ways to process multiple images, and how to prepare images for print or online display.

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InDesign CS2 is more than just a powerful page layout tool: As part of Adobe’s new Creative Suite 2 (which includes Photoshop, Illustrator, GoLive, and Acrobat), it’s a key component of an overall design workflow that lets users work seamlessly among all of their graphics applications to create spectacular layouts. This info-packed guide lets you get right down to work by focusing on just the InDesign CS2 features you’re most likely to use and showcasing each in a stand-alone tip--complete with a relevant hint or two and a graphic example. In this fashion, you learn as you go, exploring the program in a way that makes sense to you. Before you know it, you’ll be using the Bridge to manage your files, object styles to format your images, and snippets to save layout parts for reuse and much, much more!

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Great pictures dont just happen, you make them.
Unleash your creative potential with this essential guide to the myriad of features in Paint Shop Pro Photo X2. Written specifically for photographers by a working professional, it tells you exactly what you need to know to master the powerful creation and editing techniques of this award-winning software.
* Unlock the full potential of your photographs to get professional-looking results every time, turning everyday images into exceptional ones
* Let your creativity flourish, seeing every tool, feature and technique of this powerful package through a photographers eyes

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The rapid evolution of digital photography and the ease of distribution over the Internet has transformed the photo industry. Everything from marketing and sales to competitive pricing and job security has been affected. And now that the flood gates have come down, everyone from semi-pros to amateurs to the common consumer affects how business is done, whether it's pricing, assignments, or just getting your photos seen by potential buyers. In a market once dominated by agencies and seasoned professionals, succeeding in today's industry demands a fresh new approach. For those who are just starting out or those who are established photographers trying to compete more effectively in a changing market, Dan Heller’s book Profitable Photography in the Digital Age provides a new and progressive approach to understanding and succeeding in the photography business in today’s market. It will help established photographers find new strategies for diversifying revenue streams and adding nontraditional sources of income. For serious amateurs, this book explores realistic perspectives on what to expect and how to gauge their aptitudes for making it in this highly competitive arena. Profitable Photography in the Digital Age shows how photography is more accessible than ever to the average person, even though making money with photography can be more challenging.
It also offers new ways of teaching (and learning) the basics of the photo industry apart from just making an impressive portfolio or reaching the right art director. It outlines some of the available paths to success, examines the methods available and provides the analysis on which methods achieve the desired results. While there is heavy competition, many new opportunities have opened up and more buyers are entering the field. "The digital era isn't just about making great websites or being great at photoshop," says Heller. "One must be able to work within that and many other mediums to broaden one’s reach and market segments. What’s more," he says, "the buyer’s perception of images and the culture of the business has also taken an abrupt turn that isn't as accommodating to the traditional models as it once was." By following Heller’s strategies and integrating the concepts presented in Profitable Photography in the Digital Age, anyone who wants to have a career in the photo industry will have the tools he or she needs to succeed.

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You have a digital camera, now what? Thanks to memory sticks, docking stations, computers, image editing software, and printers, using your new digital camera can be frustrating and intimidating. With Absolute Beginner's Guide to Digital Photography, you'll learn everything you need to know to take great digital pictures and share them with friends or family. Author Joseph Ciaglia, a teacher and award-winning landscape photographer, first gives you a quick start guide to using a digital camera so you can read a few step-by-step pages and then go from picture to print in moments. He then uses everyday, easy-to-understand language to explain exposure, focus, lighting, file formats, file storage and organization, how to use Adobe Photoshop Elements and iPhoto to edit and improve images, printers, specialty photo papers, and how to get your photos on the Web and in email messages. After reading this book, even the most digitally challenged shutterbug will be able to produce high-quality digital photographs!

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How do you define a serious Illustrator user? How about one who uses Illustrator to produce robust and professional-looking vector graphics but also needs the program to be flexible and efficient in workflow and production cycles. If this describes you or the user you strive to be, then you need this book Filled with the industrial-strength techniques and best practices required to get you up to speed fast on Illustrator CS2 without missing a beat in your production workflow, Real World Adobe Illustrator CS2 is the definitive reference for the serious Illustrator user. Thoroughly updated for this version of the software, Illustrator pro Mordy Golding offers a complete guide to the new features such as Live Trace, Live Paint, the Control Palette, Custom Workspaces, and expanded support for Mobile devices, to name a few. You'll also find practical insights on creating type, symbols, graphs, color, effects, Web graphics, and more. Along with tips, sidebars, and expert commentary, there are also numerous illustrations and screen shots included to offer readers the most complete coverage on this extraordinary application. Designers from all fields--illustrators, animators, package designers, graphic designers, web designers, and more--will find Real World Adobe Illustrator CS2 their one-stop guide to creating powerful designs in Illustrator CS2.

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This book will be the first in a series of practical and inspirational workbooks that will cover all the fundamental areas of the graphic design business. Each book will provide the reader with a range of content about the featured subject providing a number of tools to help them make better designs. This series will go beyond our traditional showcase books yet remain succinct and to the point so designers are able to get the information they need quickly and easily.This book/series will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including: - Choosing colors - Choosing the right typeface - Size matters - How to incorporate logos on products and collateral - Common mistakes in logo design - What makes a logo successfulScattered throughout the second portion of the book will be profiles/interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design.

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No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.

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The whole purpose of How To Cheat In Photoshop is to, well, show you how to cheat in Photoshop. According to the author Steve Caplin, he will do this in two ways. First he will show you how to make images that look like photos, but are really composites that you put together and the end result is something that never existed in reality. Second, it is to show you how to take short cuts and to work more quickly and economically. He feels that there are too many long winded explanations out there and he has quicker solutions.

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One big advantage Photoshop professionals have always had is their understanding of channels. It is their secret weapon, and it enables them to do things and work in an entirely different way than their competitors, and maybe that's why the secret power of Photoshop's channels has been such a closely guarded secret. Until now.

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New to InDesign? Making the switch from QuarkXPress®? No worries - this easy-to-follow guide shows you how to master this electronic publishing tool, customize the interface, work with objects and graphics, calibrate color, create PDF files, and more. From pages, panels, and pictures to text, tabs, and tables, you'll design and output like a pro every time!

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"In actuality, only the first of the four parts of this book is about the art and science of digital photography itself. The rest of the book is about moving your photos to the PC, editing them, and sharing them via printing, email, or even coffee mugs. The part that is about photography is helpful when it is discussing artistic techniques, and somewhat frustrating when it is trying to give you specific instructions on operating a generic camera such as "If your camera has a portrait mode, indicated on this camera and many others by a silhouette of a human head, you may not have to fiddle with manual aperture settings". The question is, how do I know whether or not my camera even has a portrait mode? This is not the vague type of instruction I am accustomed to when dealing with the Missing Manual series.
Outside of my general frustration with part one, though, the rest of the book is quite good. That is because the author now has a limited set of software packages to work with as far as instructions go, and here we get back into the high quality specific Missing Manual instructions that are so familiar. The author talks about specific aspects of using Easyshare, Picasa, Shutterfly, Snapfish, Flickr, and Photoshop Elements for organizing, editing, and sharing your photos with good comparisons of the different software packages and specific instructions for each. Overall, I recommend this book. Just realize that the part on photography itself is somewhat vague."(by calvinnme)

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Color Confidence is a practical, results-oriented book that gives photographers the knowledge they need to manage color effectively from capture to output. Digital imaging expert Tim Grey designed this book for busy photographers who want to get results without wading through tons of information about color science—-distilling the most important concepts into real-world use. He teaches only the theory that photographers must know to understand how color management works, and focuses on the practical information they need to make decisions when working with their images: the actual processes that achieve the best results possible.

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